Jacket X Corporation Security Policy - 1186 Words

JACKET-X-CORPORATION SECURITY POLICY RECOMENDATIONS A typical vulnerability and threat analysis begins with defining and classifying the network and system resources, assigning a relative level of importance to the resources, identifying the potential threats to each resource, developing a strategy to deal with the most serious potential problems first and defining the terms to mitigate attacks against the systems. â€Å"Effective vulnerability assessment starts with analyzing internal weaknesses for business processes†, therefore the first critical area of this assessment on the Jacket X Corporation is the need for a complete analysis of the payroll irregularities. (University of Maryland University College, n.d.) Internal Vulnerability:†¦show more content†¦In relation to independent contractor payroll entries, Jacket X‘s current system allows payroll specialists to alter payroll details in the validation phase which does create a vulnerability by allowing the validating authority to edit the payroll entries of independent contractors. The best way to correct this vulnerability is to remove editing privileges from the validating authority. The in-house payroll validation process currently in place at Jacket X is secure in that it separates duties and access privileges in a clear manner. (University Of Maryland University College, n.d.) With the implementation of the aforementioned recommendations, the vulnerabilities will be fixed, thus creating a more secure network for Jacket X Corporation. Probably the greatest payroll vulnerability identified is the recording and reporting of payroll activity. As of now the companies system allows for system specialists and administrators to have access to management metrics which they should not be able to view. As well as, and when the reports are imbedded into the Excel files for electronic distribution, they can be viewed and the data could end up in the wrong hands. It is good that in the current process, Jacket X does require document password protection which does help the Excel based vulnerability. Jacket X needs to scrub the various accesses of information by the personnel whom do not require access to the payroll system in order to carry out their

Bill Gates The Richest Man - 1341 Words

William â€Å"Bill† Gates is a philanthropist, businessman, software developer, and most notably an entrepreneur who founded one of the largest company in the world; Microsoft and subsequently became the richest man in the world. Bill Gates was born on October 28, 1955, in Seattle, Washington and was born into a Christian family. At a young age Bill Gates showed keen interest and talent in the computer world, and later pursued it as his career in his life. From his skills, he and partner Paul Allen built one of the world s largest company and one of Forbes Fortune 500 Company. He was the C.E.O of Microsoft for many years until he decided to step down as chairman. In the process, Bill Gates became the richest man in the world with a net worth†¦show more content†¦It gets is funding from primarily donations and grants. Bill Gates supports and believes in better education, thus, donating $373 million dollars to this sector. The money is then used to fund and build diffe rent schools in different areas, promoting better education. Bill wants to decrease poverty rates by increasing the number of university graduates. In order to achieve this, they support the idea of lowering or changing the current financial plan for students. These newly educated students can go on and change this world for the better and even help create and do God’s work, here on Earth. Bill and Melinda gates also aim to support the cure for many deadly diseases. They have donated billions of dollars to help those who suffer from AIDS/HIV, tuberculosis, and malaria. Through the funding, they had saved countless of children’s lives from illness. They fund programs in which they develop vaccines, drugs and new diagnostic technology. Children morality rates from curable diseases had dropped significantly. From Gate’s funding, measles morality rates had dropped ninety percent since the year 2000. In recent years, they focused on eradicating polio, raising $86 mil lion for polio vaccine. Bill Gates also announced end and to fund against abortion in the U.S, rather donate to raise awareness about the matter. We see in the bible that Jesus helps many people and exhibits miraculous things. Bill Gates reveals

Practice and Meaning Intersect Disability Support - Free Samples

Question: Discuss about the Practice and Meaning Intersect Disability Support. Answer: Introduction Possability is a non- profitable organization in the Tasmania region of Australia. They are responsible for providing support to the disabled people with a community setting along with their families. They have a wide range of services that vary from adult and children respite, supporting them with accommodation, providing semi- independent living to community support, specialist support services and leisure and recreation. Their services are spread out throughout the region of Tasmania but not all the services. Possability aims to provide their services to people of all ages, genders, and all levels of support to people with people disability (possability, 2017). A disability is a physical or mental damage which has a considerable and long term terrible effect which can last up to 1 year or more than that. Such disability can hamper the individuals ability to do their routine activities on a regular basis. The regular activities can include mobility, perceiving the risk of physical danger, working with the hands, ability to pay attention or understand something, physical coordination, hurting of speech, eyesight or hearing, continence and capability to move, carry or lift any normal everyday objects. Possability excels in providing support to such needy people. They work with people who have any kind of disability, impairment or long- term damage (www.nds.org.au, 2017). The staff of the Possability organization in Tasmania is required to make reasonable adjustments. These adjustments can include physical attributes of premises or arrangements to employ the people with disabilities. The factors that are taken into consideration for indicating the reasonable adjustments are as follows- The disabled persons opinion on what he needs; how much effectiveness will the adjustment carry in preventing the disadvantage; how the adjustment can be put into practice; the extent of any disturbance in the activities; the impact on the other staffs; its sustainability; the finance and the other prices that are used by the employer. The staff of the Possability organization must not be adept in issues related to disabilities. They believe in three elements which are essential for effectively managing the disabled people. The three elements are- an open- minded problem-solving approach which will help in making adjustments; a positive and welcoming attitude towards the disabled people; voluntarily seeking advice. The reasonable adjustments can be done in the premises; by acquiring or modifying the equipment; by providing with a support worker; permitting the person with disabilities to remain absent from work if attending any treatment; altering his shift time accordingly; and adju sting his work according to his convenience (Whitburn, Moss and OMara 2017). Critical analysis of the environment The external environment of Possability in Tasmania involves a variety of factors which directly or indirectly can have an impact on the behavior and performance of the organization. The action and impact of these factors can change the business climate and their existence act upon the competitors. The prime variables where concerned, are analyzed that can affect the organization by offering strategic diagnosis and information on those strategic situations which can be offered by the internal analysis. The analysis can sense the opportunities and threats for the organization and the potential success coming out of it. The internal and external environment when analyzed critically can be determined by the strategic directions for action. Industry definition- they operate in the whole area of Tasmania with most of their services but not all. Their services include accommodation, respite, community connections, leisure and recreation, personal support and life skills, specialist services, coordination of supports and child and youth services. Their efficient staffs help in developing skills and confidence among the disabled people. They are also responsible for operating a center- based respite which is a short- term accommodation far from home that let the individuals indulge in fun activities and support. The caretakers and the families of the disabled people also get time for a break and remain assured that their family members are being taken care of in a safe and secured place. The short- term accommodation are designed in such a way that the individuals can feel at home and comfortable. Their boundaries lie in longer stays which can be negotiated in specific circumstances for instance, if the family goes for a va cation or the caretaker falls ill. Their customers vary in ages and gender and all kinds of support from high to low level are provided to them. Their business model involves a non- profitable organization that has an experience of 25 years in the field of disability services. They have extended their services across the states in 2015. Their plan includes working for the children who do not get proper treatment from their foster families. They excel in offering a nurturing and secured environment along with a special support to meet with the specific needs. Their sponsors include Department of Health and Human Services, National Disability Insurance Scheme, National Disability Services and Uniting Church in Australia. General Environment Analysis- children suffering from physical or mental disabilities often experience environmental constraints which become a barrier in their daily activities. There are certain environmental situations which prove to be a kind of substantial challenge for the children. Focus group and individual interviews have found out the environmental factors which affected the life of the disabled individual. Social and institutional barriers were considered as the most important environmental barriers. Although there are many physical factors too but the attitudes and deficiency in knowledge prevented in changing the behavior. The parents longing for more control and increasing use to include for change attitudes need to be more flexible, also establishment of disability issues are a thoughtful apprehension about the common view of familiarity. For people with disabilities, there are more frequent barriers than with the normal people. These barriers are not just physical barriers but something more than that. There are factors in the environment of a person that limit their functioning and cause disability in presence or absence. The aspects included in it are- an inaccessible physical environment; deficiency of relevant and assistive technology; peoples negative attitude towards disability; certain services, policies and systems which are either absent or prevent the involvement of individuals with irregular health conditions in all the areas of life. Then there are several other barriers which are extremely difficult and make it impossible for the disabled person to function in their own way. The seven most common barriers that are faced by the disabled people are- Attitudinal, communication, physical, social, programmatic, policy and transportation. Industry analysis- the health industry in Australia is the third largest industry and therefore one of the major employers in the region. Disability support and services is one of the parts in the health industry. Most of the people are aware of disabled people and assured that they would recognize them as disability either because the disability is open to all or the other people know about the fact called disability. The technological meaning of the term disability is not so easy to define. A person with disability lags behind in competing or performing with others. The environment and the surrounding of the person greatly influence the extent and the experience of disability. The treatment and diagnosis of a disability should be easy and effective. The most effective way to prevent disabilities and its further transmission is to start diagnosing and treating at an early stage. Porters five forces framework is used for the strategic analysis of Possability in Tasmania. This industry analysis not only looks into the direct competitors of the company but also at the numerous aspects of the competitive structure of the industry and their economic environment which involves the bargaining capacity of the suppliers, buyers, the risk of new entry, and the danger of substitute services in the market. The aim is to look at all these factors and find out the extent to which they are increasing the competition (Crates and Spicer 2016). Strong forces increase the competition while weak forces decrease the competition. Disability might arise due to interaction of the health conditions, personal factors and environmental factors which must vary from each other. It has been observed that the individuals with disabilities or the disabled persons are diverse and heterogeneous. Disability centers on a child if born with a congenital issue for instance, cerebral palsy or a middle- aged woman. According to a public health approach, there are certain distinguishing factors such as primary prevention, secondary prevention and tertiary prevention. The development of a strong support system for the disabled people will lead to a better scope and opportunities. With the implementation of a proper support system, the disabled people will be able to contribute minimum to the diversity, variety and vitality of the communities. The services attached with the disabled people will make their life improved and better. Numerous jobs and other work filled with individuals of the same category and good wish make the disabled individuals feel comfortable similar to staying at home. Competitor analysis- It is said that the biggest turn over in the disability sector of Tasmania is the emerging competition. The NDIS or the National Disability Insurance Scheme is now spread all over the country. It is believed that they should make some arrangements to continue struggling and make attractive offers to keep up their business. This will lead to a rise in the expense of the marketing and advertising. In Tasmania and other states, the roll out will take place between the children of age 12- 14 who are eligible first time for the NDIS. The disability service providers have agreed to the fact that the roll out of the NDIS will give rise to stiff competition. But marketing, billboards, TV and online campaigns are somewhat under consideration now. Under the control of the NDIS, their original funding model for the disability services is being reshaped. When the disability and the charity companies start to compete with each other, to serve the disabled people with disabilities, there are several anticipating fusions and attainments (Banks 2016). For this reason, the Tasmanian disability support providers are deciding on marketing, billboards, TV and online advertising and media consulting. According to most of the people the change to full NDIS will be smooth compared to the previous operational activities. As the state had been under a trial for four years therefore the local service providers will get time to prepare. The organization, Possability in Tasmania has tied up with a number of groups that have helped in finding resources in order to achieve their objectives. Their collaboration with the local community is another major step in within their enterprise for growth and development in the future and creating a long term and sustainable benefits. Opportunities and threats- there are councils who have reported that in the coming years the amount of possible pressures is going to increase. The possibilities are- the cost incurred in implementing the Care Act; high risk that can affect the Independent Living Fund and create an impact on the funds for young disabled adults. The cost that will be implemented on the new guidance for the sustenance of the care market and offering the required price for care. The threats that is associated with managing demand with a possible increase in people who will be replaced in the disability services. There are still increasing pressure from the hospitals to meet the needs of a larger amount of people within a short time limit. Then there is lack of district nurses which leads to more challenges in disability services (Pirkis et al. 2014). The threats continued with the learning disability budgets due to the increase in more number of young adults shifting from the childrens services who was in need for critical care. At the same time, there is an ageing population who require change in care. But still there are opportunities where the approaches need to be developed for managing demand which will lead to decrease in costs for the adult social care. These are the opportunities which are still lagging behind the contemporary increasing pressure faced by the industry. If there is a continued stress on the significance of preventive intervention then all the areas will be pursued with a strong management culture. Personal budgets will tend to offer better opportunity to decrease costs and they should be observed in other way. Internal analysis Resources- the Possability Disability Services is responsible for operating in a context that is characterized by innovation and change. In the crucial time of significant change and reformation, the organization has set up an agenda of strategic plan for action. The agenda provides direction for improving and developing the condition of the disabled people by their participation in the social, economic and cultural life. The Possability services in Tasmania aims to make a fully inclusive and participatory society where the disabled people will be valued and respected as other members of the society and this will be possible by making use of the available resources. These can be made possible when the disabled people will be able to pursue their individual goals without being discriminated. They will have to be felt embraced and respected which will make them welcome and accessible to the society. The disabled people will be involved in shaping the policy, legislation and program inv olvement. The strategic plan will be implemented through developing an operational plan and by working together with the community sector, service providers, the disabled people and their families (Whitburn, Moss and OMara 2017). The resources for the disabled people include permanent and temporary limitations with the chronic illness or health conditions. There are limitations but those are not just limited to mobility, seeing, hearing and learning. Also, there are health conditions which are not just restricted to epilepsy, depression, celiac, diabetes or concussion. The resources for the people with disabilities include newly designed program to help in smooth transition. A series of workshops will let the people provide with the required information and they will be a part of it. These resources will help them to be a part of the community and they will be happy and satisfied. Capabilities- the structure of the Possability Tasmania include defining the skills, knowledge and capabilities required by the prime job roles in the disability sector. There is a requirement of the visual and interactive tool that helps in the progress of the disability services. There are consistent and clear framework which takes care of the management strategies, career opportunities and a set of defined skills, knowledge and capabilities. The resources will make the individuals who are working in this sector capable enough to perform better and will be beneficial for those who are looking forward to join this sector. Understanding of disability comes with various challenges which needs to be worked on and overcome. These include a number of resources, lack of reliable and relevant data and knowledge, defaming and lack of visibility in persons with disability and the policies were seemed to be ineffective when they were based on separate structures for the concerned persons. The existing and the original data on the disability services are very meager and there is scarcity of comparison between two countries. There are several challenges which cannot be avoided when a discussion on disability is going on. By using the capabilities approach the issues related to disability can be looked into which will help in responding to the various upcoming challenges, whether assessment of the disabled persons or defining the national policies. There lies an evident opportunity to mainstream people with disabilities and to include them in the approach will affect the living conditions of the disabled people in a great way (Pirkis et al. 2014). Core competencies- Possability in Tasmania excels in helping people with significant and permanent disability and are in constant need for assistance with their regular activities. These are the people with intellectual, cognitive, neurological and sensory disability or any kind of physical damage. They aim to provide better choice and control to deliver a life-long and individual funding approach for supporting. The individuals who are seeking support from the organization are set according to the criteria. Those individuals who are deemed eligible take part in their own planning process for determining the essential and reasonable supports required to achieve the goals. The individuals will also receive a pack of funding to procure the supports as mentioned in the plan. These are the core competencies which have given a competitive advantage to Possability Tasmania over other disability services. The participants will be given the option to keep their present support arrangements even if they shift or change but they need to be consistent with the organization Possability. At the end of the strategic plan, it will be seen that around 1000 people within the age of 15 to 25 years will receive the approved plan. The resources and the capabilities of the Possability Disability Services will be a live document that will be updated on a regular basis and will be made available for the stakeholders too. The data that were presented and the actions implemented have strong relevance to the time when it was developed. But these require amendment to pay heed to the change in workforce that is taking place over time. Business Model- Possability Tasmania is a leading Disability service provider who offers a full range of services to enable the people reach their potential (Jordan and Tseris 2017). The organization assists people with disability so that they can live an independent life, full of confidence, choose their action and achieve their goals. The services of Possability include accommodation, coordination of supports, community connections, respite, recreation, leisure and many more. They also offer special services to the individual such as consultant psychiatrist clinics and other intensive support. Their business model includes services that support in developing skills to help the individuals reach their goals. Their service quality accredited programs are based on research and the best practices. They can get access to a special team of expert and consultants. Attention on the social inclusion and active participation within the community will lead to a beneficial life for the disable d individuals. Their flexible and receptive service delivery measured to meet the specific needs is another criterion of Possability which keep them ahead in the run of competition in the disability sector. They are open five days a week except Saturday and Sunday. They excel in delivering services associated with community living and special needs. They also offer attendant care, rehabilitation, residential support and respite care. The features included in their services are appointment, certified, delivery, registered and TAC. They mainly deal with issues such as intellectual disabilities. Their target group includes adults of all ages, children, male, female and youth. The essential services include supported accommodation, intensive support services, and disability care in Tasmania, life skills, disability services, community access, respite care, personal support and respite (Fitzgerald et al. 2015). Value proposition- in order to meet the aspirations of the person with disabilities it becomes essential to take a look at the current situation with respect to the excluded populations and then implementing the plan of building on the same. It is expected to improve the effectiveness of the development program which will lead to the inclusion of growth and then ensure equal participation as well as sharing of benefit by disadvantaged social groups. It is seen that the disadvantaged and the disabled men and women have limited livelihood options and that is why Possability is working towards making their life better and fruitful. Previous records have shown that disabled people living in poverty always face more disadvantages and are prone to become poorer. At the same time, it is applicable for people living in poverty who have a high chance of getting disabled. This happens due to their limited access to the basic necessities such as health, sanitation and education and they are mor e exposed to perilous working situation. Many individuals are indulged in the operational activities of joint disability management programs. The stakeholders of this sector include- injured or sick workers, joint committees, healthcare providers, return to work coordinators, insurance providers, union officials, senior management, worker representatives and supervisors. The sick workers are encouraged by Possability to actively participate in the process of return to work for assuring that it is safe, suitable and sustainable by reporting illness or injury very soon. The joint committee takes a look in the administration of disability management. Healthcare providers help an employee to return to work by reviewing the functional job descriptions. The coordinators of return to work are the person for contacting all the stakeholders and the insurance providers play a role by supplying for the benefits and arranging rehabilitation services. Union officials offer visible support while senior management commits to disability ma nagement objectives. Worker representatives are the advocates of rights for the employees including the disabled people and the supervisors are in charge of monitoring the overall safety and security (Crates and Spicer 2016). Strengths and Weaknesses- An eight- phase implementation strategy was adapted in the organization to develop an informal community disability services. This service continues in a voluntary way just in the same way it was implemented but the capacity has slightly been reduced. They are SACS accredited which means more beneficiary activities for the disable people. Possability has a team of experienced, dedicated and competent board of trustee, staff and faculty. Their strengths also include limited audit findings. They can also utilize their available technology. They have funding for grunt. There lies a balance between the disabled people and the caretaker ratio. Increased enrolment and expansion of the services will lead to development of the organization. The weakness lies in their budget constraint and additional wireless accessibility. There is lack of space for providing minimum work area, sufficient space for the fun activities, and a meeting room to discuss about the work and performance. The business plan is spread at various locations which should have been better if located together where the staff and members can train and work with each other. The disabled people had to be kept in small rooms where they cannot roam about freely and there is not enough space for the book store too. The local funding in the present is not providing finance for the landscaping requirements beyond cutting grass and collecting trash in the premises. The premise needs to be filled with new plantings, flower beds, trimmed trees and shrubs. This scenery will help the disabled individuals to lead a joyful and merriment life on their own. Strategic priorities Possability disability services have set out agenda for a specific time to implement significant change and bring new shape in the specialist disability services area. Disability services play a pivotal role in achieving the goal of a fully inclusive and participatory society in which the disabled people are valued and respected in the same way as the other members of the community. The strategic priorities of Possability will be helpful in achieving the commitments as a part of the National Disability Strategy. The goals set in the strategic plan are deliberately high level and inspirational. The implementation of the strategic plan will be set in the operational plan which will be provided accordingly. It is essential to develop a strategic plan for the disability services. It was developed after a round of public consultation and approval from all others (Banks 2016). The strategic priorities of Possability are guided by certain principles. All disabled people are treated equally with dignity and respect. The organization Possability protects the human rights of all people with disabilities. According to this plan, the abilities and contributions of the disabled people are recognized and respected. Equal access to support and services is delivered to the disabled people irrespective of their location, gender, race or color. The disabled people and their families have choice, flexibility and control over the support in their lives. This principle states the individual autonomy, capability, independence and aspirations of the disabled people to decide on their own and become a recognizable citizen. Recommended future strategy For the future strategy, the organization Possability must learn to acknowledge the important role of the families, caretakers, friends and others in the lives of the people with disabilities. They must provide with options for control and flexibility in the same way that they provide support. They have to keep it in mind that support is accessible, innovative, person- oriented and culturally responsive. The principle identifies the significance of the well- being of the disabled people. From the organization, the Possability support providers, caretakers and others who give support to give a premium quality, accessible, innovative and culturally responsive services that are measured to meet up the individual goals and services. The organization must also understand and meet the requirements of the disabled people and their families and caretakers. This includes understanding of the family, communities and cultural preferences and then putting them at the central point of planning an d delivery of services. Reference Banks, S.M., 2016." Becoming people to each other": how practice and meaning intersect in the delivery of aged care and disability support(Doctoral dissertation, University of Tasmania). Cortis, N., 2017. Working under NDIS: insights from a survey of employees in disability services. Crates, N. and Spicer, M., 2016. Reactive strategies within a positive behavioural support framework for reducing the episodic severity of aggression.International Journal of Positive Behavioural Support,6(1), pp.24-34. Eriksson, S., 2014. The Need for Self?Determination and Imagination: Personal Budgeting and the Management of Disability Services in Finland.Journal of Policy and Practice in Intellectual Disabilities,11(2), pp.137-148. Fitzgerald, B., Hawkins, W., Denison, T. and Kop, T., 2015. Digital inclusion, disability, and public libraries: A summary Australian perspective. InAccessibility for Persons with Disabilities and the Inclusive Future of Libraries(pp. 213-236). Emerald Group Publishing Limited. Jordan, K. and Tseris, E., 2017. Locating, understanding and celebrating disability: Revisiting Eriksons stages.Feminism Psychology, p.0959353517705400. Pirkis, J., Whiteford, H., Jorm, T., Harris, M., Reavley, N., Siskind, D., Bassilios, B., Diminic, M.S., Robinson, J., Carstensen, G. and Wong, I., 2014. Informing the development of Tasmanias long-term plan for mental health A review of policy documents and related literature. possability. (2017). [online] Available at: https://possability.com.au/ [Accessed 3 Oct. 2017]. Whitburn, B., Moss, J. and OMara, J., 2017. The policy problem: the National Disability Insurance Scheme (NDIS) and implications for access to education.Journal of Education Policy,32(4), pp.467-479. www.nds.org.au. (2017). [online] Available at: https://www.nds.org.au/images/files/Annual_Report_2016.pdf [Accessed 3 Oct. 2017].

Coca Cola Essay/ International free essay sample

Each company own or license and market more than five hundred nonalcoholic beverage brands such as; waters, juices, ready to drink teas and coffees across the globe. This research paper will focus on how The Coca-Cola Company uses strategies in order to compete in the completive market, Coca-Cola International, Market Segmentation, the â€Å"Cola wars† and finally, discuss the â€Å"unit case volume† of the Coca-Cola Company. Purpose of Study The purpose of this research paper is to achieve a better understanding of International Business through the basic study of a worldwide company’s strategy in order to compete with the completive market Limitations of Study One of the largest limitations of this study is finding creditable resources to support this research paper and interpreting the relevant information to the instructor’s expectations. Definition of Terms For the purpose of this paper, â€Å"Coca-Cola Company† and â€Å"Coke† will be used interchangeably; all other terms utilized in this research paper are within acknowledged meaning. Any terms that need clarification from normal usage will be defined within the text. Review of Literature Coca-Cola Mission â€Å"Our Roadmap starts with our mission, which is enduring. It declares our purpose as a company and serves as the standard against which we weigh our actions and decisions†. * To refresh the world * To inspire moments of optimism and happiness To create value and make a difference. (Thecoca-colacompany. com) Background Coca-Cola Company is the world largest non-alcoholic beverage manufacturer and distributor in the world and is no stranger to the global market. They own more than three hundred brands in more than two hundred countries. (Thecoca-colacompany. com) Created by John Pemberton, a pharmacist in Atlanta Georgia 1886 sold Coke as fountain drink and told his customer it was a â€Å"potion for mental and physical disorders†. In 1895, Asa G. Candler, a natural salesman, converted Coca-Cola from an invention into a business. He knew there were thirsty people out there, and Candler found brilliant and innovative ways to introduce them to this exciting new refreshment. He gave away coupons for complimentary first tastes of Coca-Cola, and outfitted distributing pharmacists with clocks, urns, calendars and apothecary scales bearing the Coca-Cola brand. (Heritage. coca-cola. com) The original logo was developed from the handwriting of the company’s book-keeper, Frank Robinson, back in 1885. The wavy line seen at the base of the logo (also known as the â€Å"dynamic curve† or â€Å"dynamic ribbon†) was designed when the company introduced cans. The first idea was to create a can in the same shape as the bottle. When the company realized this just wasn’t possible they came up with the idea of the dynamic curve. The shape of the line was intended to represent the shape bottle (Heritage. coca-cola. com) Coca-Cola International According to Hill (2012) â€Å"Coca-Cola, the iconic American soda maker, has long been among the most international of enterprises†. During WWII, Coke supplied the United States troops with Coca-Cola wherever in the world they went. (Hill, 2012, p. 518). On The Coca-Cola Heritage Timeline; in 1923, Robert Woodruff became the Coca Cola Company president after he inherited the company from his father. Woodruff spent more than 60 years as Company leader introducing the beverage to the world beyond. (Heritage. coca-cola. com) Woodruff was known as â€Å"marketing genius† who saw opportunities for growth everywhere. He led the expansion of Coca-Cola overseas and in â€Å"1928 introduced Coca-Cola to the Olympic Games for the first time when Coca-Cola traveled with the United States team to the 1928 Amsterdam Olympics† and has been a proud sponsor to the Olympics for 80 years In 1902, the Coca-Cola Company decided to move outside of the United States and entered Cuba. By 1929, Coke was marketing in more than seventy-six countries. Today more than seventy percent of Coca-Cola’s case volume is in international markets (Hill, 2012, p. 518). The Companys existence worldwide was growing rapidly, and year after year, Coca-Cola found a home in more and more places such as: Cambodia, Montserrat, Paraguay, Macau, Turkey and more. The international charm of Coca-Cola was actually brought to life by a 1971 commercial, â€Å"where a group of young people from all over the world gathered on a hilltop in Italy to sing Id Like to Buy the World a Coke. (heritage. coca-cola. om) According to Rubadiri (2012), â€Å"three Coca-Cola Bottling Companies-Kisii Bottlers, Mount Kenya Bottlers and Rift Bottlers have expressed their interest to enter into a three way reorganization of ownership†. The merger, which is the first of its kind, will bring 1. 5 billion dollars for shareholders. The Cola Wars For over a century, Coca Cola and Pepsi competed for the top brand of the world’s beverage market; the most intense battles of cola wars were fought over the $60-billion industry in the United States, where the average American consumed 53 gallons of carbonated soft drinks (CSD) per year. The first challenge between the two companies started in 1950 when the CEO of Pepsi made his trademark â€Å"beat Coke† and encouraged bottlers on take-home sales through supermarkets . From 1975 to 1995 both Coke and Pepsi achieved average annual growth of around 10% as both U. S and worldwide consumption consistently rose. Coke and Pepsi began to experiment with new colas and non-cola flavors in the 1960’s. Coke introduced Fanta (1960), Sprite (1961), and low calorie Tab (1963). Pepsi countered with Teem (1960), Mountain Dew (1964) and Diet Pepsi (1964) (Chauhan, 2012 p 3). The cola wars were mentioned is a song from singer Billy Joel’s â€Å"We didn’t start the fire† in 1989. Strategies used for completive market Strategy can be defined as â€Å"actions that managers take to attain the goals of a firm, the main goal is maximize the value of a firm and increase profitability† (Hill, 2012 p 418). The Coca-Cola Company is using marketing strategies to compete with companies such as; Pepsi and Schweppes, in the competitive market. As stated in an article written by Jeff Bullas  (2012. ) â€Å"Coca Cola has been part of popular culture for over 100 years and has been called a â€Å"Vision Brandâ€Å". Its marketing and communication is purposeful and connects with its audience in a way that makes it stand out from its competitors†. Also mentioned in the article that Coke is using content excellence, the purpose of content excellence is to create â€Å"Ideas† so  contagious that they cannot be controlled this is what is called â€Å"liquid content†. On a  social web  people can easily share ideas, videos and photos on social networks such Facebook† (Bullas, 2012). In an article from Neil Davidson (2012), in 2012, â€Å"Coke launched a content market strategy called â€Å"Content 2020† which revealed an enormous shift in direction and emphasis. It was built on recognition of the fact that the world is changing rapidly and traditional marketing methods are outdated. Also stated in the article, Davidson expressed Coke’s plan to change. He stated; Coca Cola have identified three key drivers as to why they need to change their approach. The first of these is that they want to double to size of their business. The second is that they have noticed the current climate within which there is a ‘distribution of creativity’ and no one has a monopoly on creativity. The third driver is the distribution of technology and the fact that consumers are empowered through their access to a range of on demand device. (2012) According to Gaudet (2012), In order to meet their 2020 target, Coca-Cola is depending primarily on growth in emerging and developing markets. During their 2020 Vision presentation, the company presented a UN projection showing that the global middle class will grow from 1. 2 billion today to 2. 2 billi on by 2020, as well as historical evidence showing a strong correlation between a country’s per-capita expenses and per-capita Non Alcoholic Ready to Drink (NARTD) consumption. Based off of this growth, Coca-Cola expects total industry annual volume to grow at a 4% annualized rate and total industry value to grow at a 5% annualized rate, from $600 billion to $1,100 billion. The 1. 2% difference could come from two sources – an improvement in product mix and market share gains (Gaudet, 2010). Stated in an article by Melodie Warner (2012), Coca-Cola announced that the company â€Å"will reorganize its operating structure around three major businesses, starting Jan. 1, 2012, in an effort to better address the changing demands of its marketplace†. The reason behind this decision is due to â€Å"American reducing their consumption of soft drinks and pockets of economic uncertainty with Europe and China†. The company’s new structure will be composed of Coca-Cola International (Europe, Pacific and Eurasia, and Africa), Coca-Cola Americas (North America and Latin America) and Bottling Group (company owned bottling operations outside of North America). (wsj. com) Market Segmentation â€Å"Market Segmentation refers to distinct groups of consumers whose purchasing behavior differs from others in important ways† (Hill, 2012, pp. 83-584). According to Hill (2012), Tastes and preferences differ from country to country, â€Å"Coca-Cola in Japan markets Georgia, a cold coffee in a can and Aquarius, a tonic drink, which appeals to Japanese tastes† (p. 586). Georgia coffee is mainly sold in Japan. Coca-Cola over the years has appealed to many types of groups and cultures and is constantly looking for new ideas t hat will catch the interest in a widely diverse population. Diet cola for an example, Coke designed Coke Zero mainly to appeal to women. Coke Classic is loved by the whole world. Some of the big name celebrities who have continued the positive brand image that associate with Coca-Cola are  Bill Cosby,  Michelle Kwan, and  Jennifer Lopez. Michelle Kwan  and Jennifer Lopez  are great endorsements because they both have avoided scandal and have kept an association with their occupation; Kwan with being an Olympic ice skater, and Lopez being a singer and actress The website mentions how they think of Bill Cosby as a â€Å"friendly family man†. cocacoladvertising. com) Although over the years Coca-Cola has made a few mistakes in choosing celebrities to endorse their product A few examples that were mentioned were Kobe Bryant, Paula Abdul and Rodger Clemens, this is how Coke clarified this â€Å"there are some celebrities who might have hurt the Coca-Cola image due to controversies over their actions. Paula Abdul  was said to have coached and had a sexual relationship with  Corey Clark, a contestant on   American Idol, a show that she was a judge on†.